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CreativeSimulated project
Brand Designer portfolio brief
A simulated creative exercise for Brand Designer. Treat it as realistic practice, not real client or protocol work.
7 deliverables5 tools referenced3 linked interview questions
Objective
Audit a Web3 brand across product and marketing
Expected deliverables
Brand systemKey visualCampaign toolkitTemplate libraryPartner kitArt-direction briefBrand QA note
Recommended workflow
- Audit a Web3 brand across product and marketing
- Build a small identity and template system
- Show how it handles three different campaigns
- Review the result against the rubric, then package it as a case study.
Constraints and safety
- Use only public sources or clearly simulated data.
- Never include seed phrases, private keys, or wallet secrets.
- Redact private user, company, security, legal, or compensation information.
- State every assumption you make.
Tools in practice
- Figma
- Build campaign layouts, brand templates, and production-ready assets while protecting hierarchy and consistency.
- Adobe tools or equivalents
- Create vector, image, layout, and production files for identity systems, campaigns, events, and partner deliverables.
- asset management
- Store approved files, versions, usage rights, and exports so teams can find the correct asset without overwriting source work.
- presentation tools
- Turn the analysis behind brand system and key visual into a reviewable decision narrative for internal or external stakeholders.
- collaboration and review tools
- Collect precise feedback on hierarchy, brand consistency, rights, copy accuracy, and production readiness without overwriting source files.
What a strong submission shows
- A brand system across several surfaces
- A launch campaign
- A scalable template set
- A brand audit with recommendations
Weak submission patterns
- One hero image presented as a system
- Moodboards without execution
- Crypto clichés used without strategic reason
Review rubric
- Accuracy of claims and sources
- Relevance to the target role
- Decision quality and trade-offs
- Completeness of the deliverable
- Clarity of communication
- Honest limitations and next steps
Present it as a case study
- Explain the problem, sources, decisions, ownership, constraints, output, review, and what you would change.
- Show the final artifact before the process notes.
- State what you owned and what belonged to other people.
- Label the work as simulated, and keep any real contribution clearly separate.
Interview questions this project helps you answer
How do you turn positioning into a repeatable visual system?
What should remain fixed and what can flex across campaigns?
How do you judge whether a template system is helping or flattening the work?